Lift Eel Rice to International Markets

Lift Eel Rice to International Markets Hj Komalasari nothing more than an ordinary housewife like many other married women. But thanks to his diligence, of Kampung Monument, Sand Village bar. Sukabumi subdistrict, is able to change eels originating from fields into an international business opportunities. What made you interested in doing business eel? Where did the initial idea to make processed eels? All of this is actually the fruit of my activity field. that is actively following the empowerment and welfare of the family (PKK) and posyandu in his neighborhood in 1980. You know what kind of PKK activity. Cooking or making handicrafts that are expected to increase welfare. Like me, many diets are studied together. In a way, I think to make a concerted effort to harness the potential that exists in the village. The original idea is very simple, the village at that time most of the monument in the form of rice. Surely in the rice field eel is easy to find. From there I try to process a trade or business eel PKK. As a first step, I just have a capital of USD 15,000. Amount of money I use to buy eels from the farmers. At that time the purchase price is still very cheap, around Rp3.000/kg. This is the first step that made me like this. People say now I am a successful person. What was first processed products made and traded? I still remember, cooking skills possessed not too great and varied. Therefore, I try to cultivate eels become jerky. In addition, jerky processing is relatively easy and not too complicated mix bumbunya.Tenaga involved in the business of making jerky is only 10 people, all of which are PKK cadres and posyandu. In addition to the cooking equipment is still very simple, such as kerosene stoves and knives. Anyway, all kitchen appliances in the house I used to make processed eels. What kind of marketing? Since the beginning this is only a concerted effort, which produces packaging products is still very crude, that is packaged with a plastic eel jerky a paper given to naming the product. Naming the product listed on the packaging is also tailored to the name of the PKK and posyandu, the Flamboyant. In the era of the 1980s, naming posyandu or PKK usually taken from the name of the flower. Along with my business trip, now Flamboyant name became the name of a company that I founded. If it's marketing methods, I took the pattern of-mouth marketing and cross PKK.Temyata posyandu and this is a considerable market share can be relied upon. The proof of the number of products each day continues to increase so marketing developed into the stalls and shops. There was an interesting experience when considering how to market my eels processed ini.Tidak little shopkeepers, especially from ethnic, reject the results of my product. The reason is merchandise that will be my very menjijikkan.Diakui.dulu Leave it, people are still very rarely eat eels because this animal is not always grow in the ground rice which sounded very dirty and smelly. But I made this rejection as a challenge. I kept offering it to the store owners would receive my deposit merchandise. Eh, who would have thought, the result is proved produkbelut processed a lot of interest in. Conditions are so changed, the original owner of the store refused my product, but now they are borrowing my ta for supplying eels processed in large quantities. Have you ever met this problem when starting a business? Sure saja.Tidak business will run smoothly forever. The main obstacle in this business is limited capital. Several times I had to stop and start the business again this eel. Demand is very high, but I can not fulfill it because there is very little capital. As a small businessman, I certainly can not stand alone. The role of government was not optimal, especially for entrepreneurs eel. Sektorini still considered small. Reportedly the results of processed eel products until you've marketed to foreign countries? Praise is due diligence in the effort. This eel was originally marketed locally, especially in Sukabumi only. Gradually spread to almost all regions in Indonesia. Even the last few years, the demand came from abroad such as Malaysia and Korea.Tapi two countries is more interested in fresh eel, rather than in processed form. Within one month of fresh eel demand for one country could reach 5 tons. There eels used as cosmetic ingredients and pharmaceuticals. Marketing to these overseas is due to local or central government concern. The participation of the government has boosted my business field. Even during the years I became a lecturer at the University of Pasundan, Bandung, majoring in food technology. From which the eels were obtained so that the needs of local and overseas markets are met? Since it first started the business eel, I tend to get it by buying from farmers even though the opportunities for raising eels wide open. But that's not my goal. For this step I begin with the intention for the welfare and empowerment of local communities. Almost every day I bought eels from farmers at a price Rp25.000/kg. This price is enough to boost the economy masyarakat.yang same, namely eels. Do you feel unrivaled? Never felt the slightest fear my efforts will tersaingi.Tapi otherwise it becomes the motivation for me to continue to advance the business. Not a few students I follow the same footprint, even those who sukses.Terlepas lot of it in order to keep the business running, I never cease to innovate. What is the current production capacity? At the time of the initial pilot, the amount of production is only capable of about 5 kg per minggu.Ta pi current, within one day of production could reach 200 kg, consisting of 150kg for the refined, 50 kg for the order fulfillment belutsegar.Akumulasinya, within one month of production figures eels can reach 4.5 tons. What plan ahead with your business that has been this successful? I will stay on track eel business. Because this is a business that I really initiated from scratch. Expected in the future this will become a family business and society. Currently I still do regenerate to the successor business. What are the keys to running a business, especially for new entrepreneurs forging? Diligent and sincere. This is the key to success. Ikhlas is meant is not in despair when a failure and had undergone kerugian.Tekun without having to be affected by other businesses. Should focus to reap success. 11. In your opinion, what are the potential of Indonesia's natural that this can still be worked on by the community? Lots of natural potential that has not been touched and explored by the community. Examples of potential in fisheries. Not only eels might serve as potential business, but tilapia and catfish also proved far has potential. Toni Kamajaya Sumber: Harian Seputar Indonesia 27 November 2011,hal. 8